Evolution

Excellent

Experience Imagination

I am David, founder of ROCKBROS.

In 2007, one epic ride changed everything for me. In 30 days, I crossed 14 snow-capped peaks, each over 4,000 meters high, and completed 2,200 kilometers along the extreme route in China, from Sichuan to Tibet. Beyond the breathtaking scenery, I saw a harsher truth: cycling enthusiasts lacked access to affordable and
reliable gear. Too many riders were held back from even starting their journey of self-discovery.

“Why can’t quality gear be accessible to everyone?”

rockbros team participating in cycling event, reflecting brand culture.
rockbros team participating in cycling event, reflecting brand culture.
rockbros team participating in cycling event, reflecting brand culture.

At that moment, I realized: true cycling freedom should never be shackled by equipment.

Today, together with designers who share our passion for cycling, we continue to develop innovative products
that bring outdoor adventures to millions of riders. And it all started with those mountains I once faced.

We never stop asking: Who and what is waiting on the other side of the next peak?

rockbros team participating in cycling event, reflecting brand culture.

Our Work

Guided by our purpose, ROCKBROS is dedicated to building a complete cycling product and service ecosystem, enabling people to embark on sustainable cycling adventures across all scenarios and with any companion.

Our primary approach is the innovative creation of high-quality, affordable cycling gear supported by robust global services. Through our worldwide social media channels, we share the stories of cyclists across the globe, encouraging more people to step outside and discover new possibilities through cycling.
rockbros team participating in cycling event, reflecting brand culture.

Our Impact

For 15 years, ROCKBROS has redefined cycling gear—pushing the boundaries of comfort, performance, and style.

“A sustainable cycling ecosystem requires sustainable products.”

Our in-house designers—cyclists and outdoor enthusiasts themselves—intimately understand the needs and pain points of riders. Every product we create is carefully designed, ensuring continuous innovation and refinement.
rockbros team participating in cycling event, reflecting brand culture.

Our Brand Stores

ROCKBROS brand stores are located in 11 cycling capitals around the world, serving as energy hubs for enthusiasts. Within these spaces, you’ll find:

  • A curated retail area showcasing our latest products.
  • Specialty coffee and relaxing lounges.
  • Indoor cycling training facilities.
  • A diverse schedule of cycling and outdoor activities.
rockbros team participating in cycling event, reflecting brand culture.

ENJOY CYCLING, ENJOY THE WORLD

A desire arose in wind and snow, loyal to the belief in global cycling

Today, we warmly invite you to ride the next journey with ROCKBROS.